Customer Mailing Lists | Windward Customer Overview

Today's marketers are faced with increasing challenges. The pressure is on to generate more leads and show greater ROI on marketing campaigns. You need a solution to help you maximize every marketing dollar so you can generate targeted leads that drive successful, profitable and more intimate customer relationships.

Windward System Five can produce mailing lists based on complex information. For example, you can send Christmas cards to all customers that spent more that $500 in the last 12 months or discount coupons to all customers that purchased certain types of items in the last 4 months.

Collect the information you want, how you want it, whether it's size of organization, product preference, or lead source with easily configured custom fields.
Manage complex searches and large lists to target the best, most profitable customers for your direct marketing campaigns.

With our unique Lookup Word system, you can attach words to customers and print mailing lists or create mail merged letters to all customers with these words. For example you can keep track of contractors, electricians, plumbers, or carpenters. Or a small engine shop might want to track customers that purchase lawnmowers or chainsaws and keep them in two separate lists.

Of course, with our Lookup Word system, one customer could belong to more than one list. In the above example, a customer might own both a lawnmower and a chainsaw.